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Axe Takes Marketing To New Heights

Axe Apollo Space Academy with Buzz Aldrin to take 22 into space.

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By: TOM BRANNA

Editor

Axe is going where only few have gone before—space. The Unilever brand is creating the AXE Apollo Space Academy (A.A.S.A) with one of the first men to walk on the moon, Buzz Aldrin.Beginning today, by joining A.A.S.A at AXEApollo.com, guys and girls will have a chance to compete for one of 22 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC). Axe is asking guys and girls from 60 countries in 45 languages around the globe to sign up for ...

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